Twenty volunteers looked at faces with exaggerated or reduced male or female features. The faces had been digitally morphed to look either more or less masculine or feminine.
As the faces flashed on a computer screen, the volunteer was supposed to hit a key as quickly as possible to indicate whether the face was looking at or away from him or her.
Both women and men reacted more quickly when the face had exaggerated sexual characteristics.
"Women were quickest to classify gaze direction when they were looking at hunky, masculine-looking guys. Guys were quicker when they were looking at pretty, feminine women," Jones said.
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